Music, Fashion and Portrait Photography in London

Coming Soon: The Lytro Camera

Wow! Is this for real?!

If it is, then it will change the way we think about photography.

A company called Lytro are developing a new camera based on the concept of Light Fields, rather than traditional DSLR light sensors or camera film.

The Light Field sensor captures the colour, intensity and direction of every ray of light in the scene that you’re photographing, and then does some pretty hard-core processing to render the scene afterwards.

OK, so what’s the big difference? Here’s what Lytro say on their website:

The way we communicate visually is evolving rapidly, and people’s expectations are changing in lockstep. Light field cameras offer astonishing capabilities. They allow both the picture taker and the viewer to focus pictures after they’re snapped, shift their perspective of the scene, and even switch seamlessly between 2D and 3D views. With these amazing capabilities, pictures become immersive, interactive visual stories that were never before possible – they become living pictures.

Focus pictures AFTER you’ve taken them? NO WAY!

Shoot now, focus later: Because the camera captures the entire light field, there is no need to focus ahead of time. You can simply capture the moment, and adjust the focus later. This means you can concentrate on what’s happening in the scene, not fiddle with your camera. Lytro pictures can be focused to your liking days, weeks, even years after they’re taken.

Check out this example of what you can do. Click anywhere on the picture to shift the focus, looks incredible!

Another feature of interest to me as a gig photographer is the low-light sensitivity, and according to Lytro, the camera will capture all of the available light in a scene, giving great pictures in low light environments without use of a flash – from clubs to concerts to candlelit dinners.

There’s no concrete release date yet, and no word of price – don’t they say if you have to ask how much then you can’t afford it? ;)

Lytro have promised the camera will be available later on this year, and will be both affordable and portable.

I can’t wait!

www.lytro.com
New York Times Article

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This entry was written by Jam , posted on Wednesday June 22 2011at 08:06 am , filed under Photography and tagged , , , , , , , , , , , , , , . Bookmark the permalink . Post a comment below or leave a trackback: Trackback URL.